Legal

Privacy Policy

Last updated: July 29, 2026

The Beacon Trail ("we," "us," or "our") operates thebeacontrail.com (the "Site") and provides marketing services to our clients. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

1. Information We Collect

We collect information in the following ways:

Information you provide directly — your name, email address, phone number, business name, and any details you share with us through our contact form, email, or during a consultation.
Information collected automatically — IP address, browser type, device information, pages visited, and referring website, collected through standard web server logs and analytics tools.
Information from advertising platforms — where you or our clients use services such as Google Ads, we may access aggregated performance data (impressions, clicks, conversions) tied to campaigns we manage. We do not access your personal Google Account data beyond what is needed to manage the connected advertising account.

2. How We Use Your Information

To respond to inquiries and provide the marketing services you request
To manage and report on advertising campaigns on behalf of our clients
To improve our Site, services, and communications
To send updates related to services you have requested (you may opt out at any time)
To comply with legal obligations

3. Sharing of Information

We do not sell your personal information. We may share information with:

Service providers we use to operate our business, such as email, hosting, and analytics providers, bound by confidentiality obligations
Advertising platforms (e.g. Google Ads, Meta) strictly as needed to manage campaigns on behalf of a client, and in accordance with each platform's own policies
Legal authorities where required by law or to protect our rights, property, or safety, or that of others

4. Cookies

Our Site may use cookies and similar technologies to understand how visitors use the Site and to support advertising measurement. You can control cookies through your browser settings; disabling cookies may limit some features of the Site.

5. Data Security

We take reasonable administrative and technical measures to protect the information we hold from unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain personal information for as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

7. Your Choices

You may request access to, correction of, or deletion of your personal information by contacting us at the email below. We will respond within a reasonable timeframe.

8. Children's Privacy

Our Site and services are directed at businesses and are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at:

The Beacon Trail
1503 Ryan St, Flint, MI 48532
thebeacontrail@gmail.com